FMCG Executive & Entrepreneur

Building bridges between brands and consumers

I'm Georgy Makarov — CEO of BrandLink, with 25+ years of experience leading FMCG businesses at Nestlé, Mars, and Yandex. I help brands connect directly with their customers through technology and 1st party data.

25+ Years in FMCG

3 Global Companies Led

7+ Years as Founder

Experience

A career built on scaling brands and transforming businesses

2018 — Present

BrandLink

CEO & Founder

Building a platform that enables FMCG brands to interact directly with consumers through personalized promotions and 1st party data collection.

2017 — 2018

Edadeal (Yandex)

Business Director & Partner

Led business development for Russia's leading grocery deals platform, part of the Yandex ecosystem.

2014 — 2017

Mars

General Manager, Chocolate & Food Divisions

Managed P&L for two major divisions in Russia, leading teams across sales, marketing, and operations.

2004 — 2014

Nestlé

Various Leadership Roles → Sales & Marketing Director

Progressed from Retail Channel Manager to Sales & Marketing Director for Ice Cream, including building the Mövenpick brand in Russia.

1999 — 2004

PZ Cussons & Barilla

Key Account Manager

Started career in FMCG sales, managing relationships with major retail chains.

Expertise

Where I can add value

FMCG Sales & Trade Marketing

Deep experience in retail channel strategy, key account management, and trade promotion optimization across multiple markets.

Digital Transformation

Bridging traditional FMCG with digital-first approaches — from Yandex to building my own MarTech platform.

1st Party Data & Personalization

Helping brands own their customer relationships through direct data collection and personalized engagement.

Startup Building

Founding and scaling BrandLink from idea to serving major FMCG brands across Europe.

Leadership & Team Building

Building and leading high-performance teams across different cultures and organizational contexts.

Go-to-Market Strategy

Launching and scaling brands in competitive markets, from premium ice cream to everyday food products.

Let's connect

Whether you want to discuss FMCG strategy, digital transformation, or just have a conversation — I'm always open to connecting with interesting people.

LinkedIn BrandLink Email